AI ISN’T KILLING SEO – IT’S AMPLIFYING IT: ENSURING YOUR BRAND’S VOICE IS HEARD IN THE AGE OF AI DRIVEN SEARCH
With more than two decades in Internet technologies and digital marketing, I began my career co-founding an ISP near Purdue in 1994. After a successful exit from the ISP, where I was deeply involved in systems administration and managing web hosting and dial-up internet services, I transitioned to providing organic SEO strategy and training to enterprise and publishing clients. My leadership in SEO at Tribune Publishing enhanced visibility for top news publications like the Chicago Tribune and Los Angeles Times, and I led SEO strategies at ESPN (domestic and international), tackling the unique challenges of the sports media landscape.
Currently, as Principal SEO at Yoast, I play a key role in enhancing our SEO plugin and its add-ons. I consistently adapt our strategies to align with dynamic digital trends, focusing on delivering data-driven results and maintaining transparency to ensure we continually improve and meet the evolving needs of our users. I also co-host the “SEO Update by Yoast” podcast, where I share the latest in SEO news and strategies, furthering my commitment to educating and informing the SEO community.
Additionally, I am available for consulting opportunities, leveraging my extensive experience to help businesses achieve their SEO and organic growth goals. Let’s connect to discuss how I can support your company’s digital strategy.
What I Do:
– Develop cutting-edge SEO strategies at Yoast, enhancing our plugin and its add-ons for optimal performance.
– Oversee SEO for major media outlets, including ESPN, addressing the unique challenges in sports media and driving visibility in digital journalism.
– Share expert insights and the latest trends at SEO conferences worldwide.
– Drive business development by identifying growth opportunities, forging strategic partnerships, and expanding into new markets.
Specializations:
– Core SEO Skills: Enterprise SEO, Technical SEO, News SEO, WordPress Development.
– Technical Proficiencies: Proficient in HTML, CSS, PHP, Network Architecture, and Information Architecture.
– Business Development: Skilled in identifying and developing new business opportunities, enhancing client relationships, and expanding company reach.
