WOMEN IN TECH Panel Conversation
With more than two decades in Internet technologies and digital marketing, I began my career co-founding an ISP near Purdue in 1994. After a successful exit from the ISP, where I was deeply involved in systems administration and managing web hosting and dial-up internet services, I transitioned to providing organic SEO strategy and training to enterprise and publishing clients. My leadership in SEO at Tribune Publishing enhanced visibility for top news publications like the Chicago Tribune and Los Angeles Times, and I led SEO strategies at ESPN (domestic and international), tackling the unique challenges of the sports media landscape.
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Kavi Kardos is an altruistic SEO evangelist with over a decade of experience leading organic search strategy for top companies in entertainment, cybersecurity, education, and beyond. A former Mozzer, she is the creator of Moz Academy’s Technical SEO Certification and has lent her expertise to Whiteboard Friday, brightonSEO, MnSearch Summit, Pubcon, and Women in Tech SEO Fest, among others. Kavi is currently the Director of Organic Growth at KlientBoost. In her spare time, she can be found hosting pub quizzes, playing poker, or watching baseball with a good beer in hand.
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Fanny Dunagan is the CEO and Content Strategist of PathLynks, a content & video marketing consultancy serving the technology industry. Her firm specializes in LinkedIn content strategies and plans, as well as livestreams, video marketing & production. She trains leadership teams on personal and business branding, to build authority and thought leadership around their products, services and values.
Before starting her own company, Fanny had a corporate career in change management, communications and training for technology projects in the Aerospace & Defense industry. As a senior consultant at Arthur Andersen Business Consulting and HCL Technologies, she served Fortune 500 clients such as Singapore Airlines and Raytheon Technologies (formerly Goodrich Corp).
She paused her corporate career to be a stay-at-home mom to their two children and subsequently became an entrepreneur helping small, medium and enterprise-level companies with branding and content marketing.
She’s spoken about branding, videos and livestreaming at a variety of marketing and technology associations, as well as at the headquarters of Toyota and Whole Foods. She’s also been a keynote speaker at State of Search Conference and Video Marketing World Conference. She is the host of The CG Hour and the Creator Tips, Tools & Tales Live shows, as well as the Tech Legacies video podcast.
My vast work experience over the past 25+ years ranging from entrepreneurial social media consulting, customer service, marketing operations manager, office manager and executive assistant has given me a hands-on “go getter” determination. I quickly and easily leverage both my analytical and creative ability to keep organized, focused and achieve success for the many projects I manage.
I have specific expertise in leveraging social networking sites, such as Facebook, LinkedIn and Twitter to increase brand awareness. I started out as a virtual Assistant that specializes in Social Media Marketing in 2009, and am known online as the “Online Social Coach”.
I focus on four major areas in my work:
• Corporate Branding and Marketing
• Organizing and leading digital marketing initiatives
• Social Media Speaking, Training and Coaching
• Online Solutionist
One of my passions is solving problems in my work, which is where the “Online Solutionist” came to fruition. Many times peers come to me with a online dilemma of some type from the best way to manage their email, newsletter, and social media profiles, to needing a project manager to keep their web designer, book publisher, blogger, and assistant working seamlessly to complete a major project. I enjoy a challenge and have tackled many projects of this nature. The outcome always equals success for my clients, which means success for me!
Specialties: Branding & Marketing, Social Media Marketing, Social Media Coaching, Social Media Strategy, Marketing, Project Manager, Sales, Administrative Support, Website Maintenance, Blogging, Virtual Assistant